8 a.m. 
SECOND ANNUAL ASA CENTRAL GOLF OPEN
Texas Rangers Golf Club
Shotgun start; Scramble format; 72-player max
Additional details to come.

1:30 p.m. - 5 p.m.
REGISTRATION

2 p.m. - 2:45 p.m.
ASA CENTRAL ADVISORY COUNCIL MEETING (INVITE ONLY)

3:15 p.m. - 4:15 p.m. 
ASA CENTRAL SUMMIT KICKOFF GENERAL SESSION
State Of Customer Service In Distribution
Speaker: Jonathan Bein
In today’s competitive landscape, exceptional customer experience (CX) is no longer optional; it’s essential for survival and growth. In this session, Jonathan Bein will cover how to elevate your CX strategy.

4:15 p.m - 4:30 p.m. 
BREAK

4:30 p.m - 6 p.m. 
MANUFACTURER TABLETOPS/OPENING RECEPTION
Prior to heading out to the Central Summit Night Out Bash at Globe Life Field, grab a drink and network with fellow ASA Central Summit attendees. ASA Central manufacturer members will have tabletop displays set up. Stop by and check out the latest products and catch up with key industry suppliers. Tabletops available only to 2025 ASA Central Summit sponsors. Contact ASA’s Mike Miazga at mmiazga@asa.net to sponsor this year’s Summit.
NOTE: Tabletops available only to ASA Central Summit sponsor companies.

7 p.m. 
ASA CENTRAL SUMMIT NIGHT OUT BASH
Texas Rangers Baseball Game ASA Central Summit Suite
Walk next door to suites 170 and 171 for the Kansas City Royals-Texas Rangers game at Globe Life Field. Attendees encouraged to continue networking at Texas Live after the game.

7 - 8:30 a.m. 
BREAKFAST PLUS KEYNOTE PRESENTATION
Speaker: Kelli Finglass, Director/Dallas Cowboys Cheerleaders
After being a Dallas Cowboys cheerleader in the 1980s, Kelli Finglass became director of the group at the age of 27, quickly distinguishing herself as a savvy entrepreneur and successful brand builder. With bold and creative vision, The star of the hit TV series, “Dallas Cowboys Cheerleaders: Making the Team,” Kelli focused on projects that promoted performance excellence, visibility, profitability and community service. Kelli will share her business/leadership experiences with ASA Central Summit attendees.

8:30 a.m. - 8:45 a.m.
BREAK

8:45 a.m. - 9:45 a.m.
ASA CENTRAL SUMMIT BEST PRACTICES ROUNDTABLES
ASA Central Summit attendees will have the opportunity to sit down with their peers and discuss best practices, industry challenges and how to solve them.

9:45 a.m. - 10 a.m.
BREAK

10 a.m. - 11:15 a.m.
EDUCATION SESSION: MARY KELLY, RETIRED NAVAL COMMANDER
Speaker: Mary Kelly, Retired Naval Commander
Retired Naval Commander Dr. Mary Kelly will show ASA Central Summit attendees how to navigate turbulence by equipping them with the skills, strategies and resilience needed to steer their teams through times of crisis, overcome challenges and embrace change.

11:30 a.m. - 1:15 p.m. 
LUNCHEON/MID-YEAR ECONOMIC UPDATE
Speaker: David Poteete and Dr. Chris Kuehl
In addition to hearing an ASA update from 2025 ASA President Dave Poteete (Tri-Star Pipe and Supply), Dr. Kuehl will provide a report card on the first half of 2025, and share his forecast along with key considerations for ASA Central attendees during the remainder of the year. He’ll also address your questions related to the economy and supply chain.

1:15 p.m.
DEPARTURES