11 a.m. – 6:30 p.m.
REGISTRATION

11:30 a.m. – 2:30 p.m. 
OPTIONAL AFTERNOON EVENT
Exclusive Sightseeing Yacht Charter
Pre-registration required

Join us for a 2-hour cruise aboard a luxurious, air-conditioned 74-foot yacht, viewing sights like Miami’s Fisher Island, Art Deco District, Miami Beach and the iconic Star Island. Enjoy complimentary beer and wine as you relax and take in the views. Round-trip transportation to Bayside Marina will be included. Don’t miss this unique opportunity to sail in style!

4 p.m. – 5:15 p.m. 
OPENING GENERAL SESSION
Attendee welcome and panel session Q&A.

5 p.m. – 6:30 p.m.
WELCOME RECEPTION

8 a.m. – 9 a.m.
NETWORKING BREAKFAST
First time ELEVATE attendees will have reserved seating.

9 a.m. – 10:30 a.m. 
GENERAL SESSION
Self-Awareness
Speaker: Dr. Tasha Eurich

Most of us believe we know ourselves well. But what if you could know yourself just a bit better— and with this small improvement, get a big payoff…not just in your career, but in your life? While research shows that self-aware individuals are more successful, confident, and fulfilled, many don’t see themselves as clearly as they could.

10:45 a.m. – 11:45 a.m.
BEST PRACTICE ROUND TABLE SESSIONS
Join fellow attendees for a collaborative session to share best practices, innovative strategies, and practical solutions. You will walk away with valuable insights that you can take back and apply within your personal and professional lives.

12 p.m. – 1 p.m. 
WII MEMBER LUNCHEON
Featuring a divisional update from the Women in Industry (WII) Chairwoman, Kelsey Richter of Battersby Danielson Azbell, an address from the 2025 ASA President, Dave Poteete of Tri-Star Pipe and Supply, and the presentation of the prestigious Woman of the Year Award.

1:15 p.m. – 2:15 p.m.
GENERAL SESSION
Hate Change? Learn to Love it and Soar
Speaker: Cynthia Kay
Cynthia Kay, founder of the award-winning media production firm Cynthia Kay and Company, will provide a powerful session on what it takes to build and grow a successful business. With over 35 years of experience advocating for small businesses, Cynthia has worked with organizations of all sizes—from Fortune Global 100 companies to local entrepreneurs—and brings a wealth of knowledge on navigating the challenges of business growth.

2:15 p.m. – 3:15 p.m.
WORKSHOP
How to be a Communication Superstar
Facilitator: Cynthia Kay

3:30 p.m. – 4:30 p.m.
CONCURRENT SESSIONS
Panel Session 1: Fostering Inclusivity
Panel Session 2: Setting Boundaries (Work Life Balance)
Panel Session 3: Elevating Your Technology

5:30 p.m. – 7:30 p.m.
NETWORKING RECEPTION
Join us on the hotel’s rooftop terrace for a final night of networking, music, and more!

7:30 a.m. – 8 a.m.
NETWORKING BREAKFAST
No assigned seats during this breakfast.

8 a.m. – 9:30 a.m. 
GENERAL SESSION
The Power of Being Perfectly You
Speaker: Mariana Atencio
ELEVATE2025 will conclude with some final remarks from the Women in Industry Chairwoman and our final keynote speaker, Mariana Atencio, an award-winning journalist, storyteller, and author, as she shares her inspiring journey of embracing authenticity and celebrating differences.

9:30 a.m.
DEPARTURES