10 a.m. – 6:30 p.m.
REGISTRATION

11:30 a.m. – 2:30 p.m. 
OPTIONAL AFTERNOON EVENT - SOLD OUT
Exclusive Sightseeing Yacht Charter
Pre-registration required

Join us for a 2-hour cruise aboard a luxurious, air-conditioned 74-foot yacht, viewing sights like Miami’s Fisher Island, Art Deco District, Miami Beach and the iconic Star Island. Enjoy complimentary beer and wine as you relax and take in the views. Round-trip transportation to Bayside Marina will be included. Don’t miss this unique opportunity to sail in style!

4 p.m. – 5:15 p.m. 
OPENING GENERAL SESSION
Panel: Women of Impact
Join past Woman of the Year award recipients as they share their journeys, challenges, and successes in the PHCP & PVF industry. These trailblazers embody bold leadership, mentorship, and innovation, carrying forward Alice Martin’s legacy.

5:30 p.m. – 6:30 p.m.
WELCOME RECEPTION

8 a.m. – 9 a.m.
NETWORKING BREAKFAST
First time ELEVATE attendees will have reserved seating.

9 a.m. – 10:30 a.m. 
GENERAL SESSION
Self-Awareness
Speaker: Dr. Tasha Eurich

Most of us believe we know ourselves well. But what if you could know yourself just a bit better— and with this small improvement, get a big payoff…not just in your career, but in your life? While research shows that self-aware individuals are more successful, confident, and fulfilled, many don’t see themselves as clearly as they could.

10:45 a.m. – 11:45 a.m.
BEST PRACTICE ROUND TABLE SESSIONS
Join fellow attendees for a collaborative session to share best practices, innovative strategies, and practical solutions. You will walk away with valuable insights that you can take back and apply within your personal and professional lives.

12 p.m. – 1 p.m. 
WII MEMBER LUNCHEON
Featuring a divisional update from the Women in Industry (WII) Chairwoman, Kelsey Richter of Battersby Danielson Azbell, an address from the 2025 ASA President, Dave Poteete of Tri-Star Pipe and Supply, and the presentation of the prestigious Woman of the Year Award.

1:15 p.m. – 2:15 p.m.
GENERAL SESSION
Hate Change? Learn to Love it and Soar
Speaker: Cynthia Kay
Cynthia Kay, founder of the award-winning media production firm Cynthia Kay and Company, will provide a powerful session on what it takes to build and grow a successful business. With over 35 years of experience advocating for small businesses, Cynthia has worked with organizations of all sizes—from Fortune Global 100 companies to local entrepreneurs—and brings a wealth of knowledge on navigating the challenges of business growth.

2:15 p.m. – 3:15 p.m.
WORKSHOP
How to be a Communication Superstar
Facilitator: Cynthia Kay

3:30 p.m. – 4:30 p.m.
CONCURRENT SESSIONS

PANEL SESSION 1: Leadership in Times of Change: Embracing the Future of Business
With the constant changes and challenges in the industry, we will discuss how leaders can navigate uncertainty, drive change, build resilient organizations, and attract/retain top talent.

Moderator: Alexis Davis of Rinnai America; VP, Human Resources
Panelist: Carmen Fiordirosa of Globe Union North America Group; President
Panelist: Meridith McArthur of  Mid-State Supply; President
Panelist: Emily McDonald of Southwest Sales; VP/Principal
Panelist: Bonnie Mason of Viega LLC; Manager, National Accounts

PANEL SESSION 2: Setting Boundaries for Success: Work-Life Balance
Striking a balance between career and personal life starts with setting the right boundaries. This panel will explore practical strategies for managing workload, prioritizing well-being, and maintaining a healthy balance—empowering women to thrive both professionally and personally.

Moderator: Araceli Lee of Gerber Plumbing Fixtures; Director of Sales
Panelist: Stephanie Porter-Bodziach of Porter Pipe & Supply; Director of Marketing & Brand
Panelist: Whitney Morgan of  Harry Warren, Inc.; VP
Panelist: Aimen Imtiaz of F. W. Webb Company; Plumbing Product Manager
Panelist: Christen Allen of Oatey Supply Chain Services; Director of Sales 

PANEL SESSION 3: Elevating Your Technology
Explore the real-world benefits and challenges of AI adoption in the plumbing industry with leaders who are beginning to integrate it into their professional and personal lives. This panel will share practical insights, innovative applications, and strategies for overcoming hesitations, inspiring attendees to embrace AI’s transformative potential.

Moderator: Kelsey Richter of Battersby Danielson Azbell; Principal, Director of Operations
Panelist: Melissa Rasico of Winsupply; National Showroom Manager
Panelist: Kristin Williams of Rocky Mountain Sales; VP
Panelist: Ivanise Gomes of Rinnai, Director; Enterprise PMO & Value Delivery

5:30 p.m. – 7:30 p.m.
NETWORKING RECEPTION
Miami in Bloom: A Night to Connect & Celebrate
Join us for an evening on the hotel’s rooftop terrace, where the energy of Miami meets the power of connection. This vibrant networking reception is the perfect way to wrap up our final night of ELEVATE2025—with music, dancing, and unforgettable moments. Let’s elevate, celebrate, and bloom together—Miami style!
Dress Code: Bright, bold, Miami-chic attire—because confidence looks good in color!

7:30 a.m. – 8 a.m.
NETWORKING BREAKFAST
No assigned seats during this breakfast.

8 a.m. – 9:30 a.m. 
GENERAL SESSION
The Power of Being Perfectly You
Speaker: Mariana Atencio
ELEVATE2025 will conclude with some final remarks from the Women in Industry Chairwoman and our final keynote speaker, Mariana Atencio, an award-winning journalist, storyteller, and author, as she shares her inspiring journey of embracing authenticity and celebrating differences.

9:30 a.m.
DEPARTURES