8 a.m. – 9 a.m.
NETWORKING BREAKFAST
First time ELEVATE attendees will have reserved seating.
9 a.m. – 10:30 a.m.
GENERAL SESSION
Self-Awareness
Speaker: Dr. Tasha Eurich
Most of us believe we know ourselves well. But what if you could know yourself just a bit better— and with this small improvement, get a big payoff…not just in your career, but in your life? While research shows that self-aware individuals are more successful, confident, and fulfilled, many don’t see themselves as clearly as they could.
10:45 a.m. – 11:45 a.m.
BEST PRACTICE ROUND TABLE SESSIONS
Join fellow attendees for a collaborative session to share best practices, innovative strategies, and practical solutions. You will walk away with valuable insights that you can take back and apply within your personal and professional lives.
12 p.m. – 1 p.m.
WII MEMBER LUNCHEON
Featuring a divisional update from the Women in Industry (WII) Chairwoman, Kelsey Richter of Battersby Danielson Azbell, an address from the 2025 ASA President, Dave Poteete of Tri-Star Pipe and Supply, and the presentation of the prestigious Woman of the Year Award.
1:15 p.m. – 2:15 p.m.
GENERAL SESSION
Hate Change? Learn to Love it and Soar
Speaker: Cynthia Kay
Cynthia Kay, founder of the award-winning media production firm Cynthia Kay and Company, will provide a powerful session on what it takes to build and grow a successful business. With over 35 years of experience advocating for small businesses, Cynthia has worked with organizations of all sizes—from Fortune Global 100 companies to local entrepreneurs—and brings a wealth of knowledge on navigating the challenges of business growth.
2:15 p.m. – 3:15 p.m.
WORKSHOP
How to be a Communication Superstar
Facilitator: Cynthia Kay
3:30 p.m. – 4:30 p.m.
CONCURRENT SESSIONS
PANEL SESSION 1: Leadership in Times of Change: Embracing the Future of Business
With the constant changes and challenges in the industry, we will discuss how leaders can navigate uncertainty, drive change, build resilient organizations, and attract/retain top talent.
Moderator: Alexis Davis of Rinnai America; VP, Human Resources
Panelist: Carmen Fiordirosa of Globe Union North America Group, President
Panelist: Meridith McArthur of Mid-State Supply, President
Panelist: Emily McDonald of Southwest Sales, VP/Principal
Panelist: Bonnie Mason of Viega LLC, Manager, National Accounts
PANEL SESSION 2: Elevating Your Technology
Explore the real-world benefits and challenges of AI adoption in the plumbing industry with leaders who are beginning to integrate it into their professional and personal lives. This panel will share practical insights, innovative applications, and strategies for overcoming hesitations, inspiring attendees to embrace AI’s transformative potential.
Moderator: Kelsey Richter of Battersby Danielson Azbell, Principal, Director of Operations
Panelist: Melissa Rasico of Winsupply, National Showroom Manager
Panelist: Kristin Williams of Rocky Mountain Sales, VP
Panelist: Ivanise Gomes of Rinnai, Director, Enterprise PMO & Value Delivery
PANEL SESSION 3: Setting Boundaries (Work Life Balance)
5:30 p.m. – 7:30 p.m.
NETWORKING RECEPTION
Miami in Bloom: A Night to Connect & Celebrate
Join us for an evening on the hotel’s rooftop terrace, where the energy of Miami meets the power of connection. This vibrant networking reception is the perfect way to wrap up our final night of ELEVATE2025—with music, dancing, and unforgettable moments. Let’s elevate, celebrate, and bloom together—Miami style!
Dress Code: Bright, bold, Miami-chic attire—because confidence looks good in color!