8 a.m.
NETWORKING BREAKFAST
Attendees will have an opportunity to kick off the day over eggs and conversation at this networking breakfast.
8:45 a.m. – 10 a.m. 
EDUCATION SESSION
You Say More Than You Think: A 7-Day Plan For Using The New Body Language To Get What You Want
Speaker: Janine Driver
Do you want to be bulletproof at work, secure in your relationship and content in your own skin? If so, it’s more important than ever to be aware of what your body is saying to the outside world. Unfortunately, most of what you’ve heard from other body language experts is wrong, and, as a result, your actions may hurting, not helping, you. With sass and a keen eye, media favorite Janine Driver teaches you the skills she used every day to stay alive during her 15 years as a body language expert at the ATF. Janine’s 7-day plan and her 7-second solutions teach you dozens of body language fixes to turn any interpersonal situation to your advantage. She reveals methods here that other experts refuse to share with the public, and she debunks major myths other experts swear are fact.
10 a.m. – 10:15 a.m.
BREAK
10:30 a.m. – 11:45 a.m. 
EDUCATION SESSION
State Of The Customer Experience In Distribution
Speaker: Ian Heller, Distribution Strategy Group
Customers today have so many choices at their fingertips. Winning and keeping their loyalty has never been more challenging as new tools and expectations emerge. They have high expectations that the companies they do business with will provide an exceptional, personalized experience across all channels. In today’s competitive landscape, exceptional customer experience (CX) is no longer optional; it’s essential for survival and growth. In this session, Ian Heller will cover how to elevate your CX strategy, benchmark your CX, unlocking the power of your Net Promoter Score (NPS) and how it can provide valuable insights into customer sentiment and guide your CX and company improvement initiatives. And then building a customer-centric culture and foster a company-wide commitment to customer success.
11:45 p.m. – 1:15 p.m.
BREAK
1:30 p.m. – 2:30 p.m.
GENERAL SESSION
2025 Mid-Year Economic Update
With: ASA Chief Economist Dr. Chris Kuehl
ASA Chief Economist Dr. Chris Kuehl provides a near mid-year economic update with a look at how the results of the 2024 elections are impacting the economy and markets. He’ll also take your economic and supply-chain-related questions.
2:30 p.m. – 2:45 p.m.
BREAK
2:45 p.m. – 4:15 p.m.
BEST PRACTICES ROUNDTABLE SESSION
ASA West Summit attendees will have the opportunity to sit down with their peers and discuss best practices, industry challenges and how to solve them. Attendees will be provided with a post-show report on the group’s discussions and findings.
5:30 p.m.
BUSES DEPART TO INGLENOOK
6:30 p.m. – 9 p.m.
ASA WEST NETWORKING NIGHT OUT BASH
Inglenook Estate Winery, Rutherford, California
Conference attendees will enjoy a networking dinner at Inglenook/Niebaum Coppola Estate Winery, one of Napa Valley’s premier wineries/destinations. Must have your ASA West Summit badge to attend.