1 p.m. – 5:30 p.m.
REGISTRATION

2 p.m. – 3:15 p.m.
ASA WEST SUMMIT KICKOFF
State of Distribution in the PHCP/PVF Industry
Speaker: Dirk Beveridge

Distribution and our supply chain will face challenges in the future and those companies that will remain relevant and successful must remain adaptable and resilient. Leveraging technology, optimizing supply chain operations, and creating strong teams are all critical factors in achieving business success. In this opening session, longtime ASA friend, author and consultant Dirk Beveridge will provide a look at factors ASA members will need to face head-on to win in the future.

3:30 p.m. – 4:45 p.m. 
GENERAL SESSION
7 Leadership Mistakes I Made So You Don’t Have To
Speaker: Dave Kline

Good leaders learn from their mistakes. Great leaders learn from the mistakes of others. After 25 years of working with leaders from 100s of companies, Dave Kline shares the most common leadership mistakes and tactics you can use to avoid them.

5 p.m. – 6:30 p.m.
WELCOME RECEPTION/MANUFACTURER/SPONSOR TABLETOPS

Prior to heading out for wholesaler/supplier/rep dinners, grab a drink and network with fellow ASA WEST Summit attendees and supplier/rep members at their tabletop displays. Stop by and check out the latest products and catch up with key industry suppliers. NOTE: Tabletops available only to ASA WEST Summit sponsor companies.

6:30 p.m.
WHOLESALER/SUPPLIER/REP NETWORKING DINNERS OFFSITE

Wednesday night is open for ASA WEST Summit attendee hospitality. Enjoy an evening of networking and camaraderie around the Napa Valley with fellow ASA WEST wholesalers, suppliers and reps.

8 a.m.
NETWORKING BREAKFAST

Attendees will have an opportunity to kick off the day over eggs and conversation at this networking breakfast.

9 a.m. – 10:15 a.m. 
EDUCATION SESSION
You Say More Than You Think: A 7-Day Plan For Using The New Body Language To Get What You Want
Speaker: Janine Driver

Do you want to be bulletproof at work, secure in your relationship and content in your own skin? If so, it’s more important than ever to be aware of what your body is saying to the outside world. Unfortunately, most of what you’ve heard from other body language experts is wrong, and, as a result, your actions may hurting, not helping, you. With sass and a keen eye, media favorite Janine Driver teaches you the skills she used every day to stay alive during her 15 years as a body language expert at the ATF. Janine’s 7-day plan and her 7-second solutions teach you dozens of body language fixes to turn any interpersonal situation to your advantage. She reveals methods here that other experts refuse to share with the public, and she debunks major myths other experts swear are fact.

10:15 a.m. – 10:30 a.m.
BREAK

10:30 a.m. – 11:45 a.m. 
EDUCATION SESSION
State Of The Customer Experience In Distribution
Speaker: Ian Heller, Distribution Strategy Group

Customers today have so many choices at their fingertips. Winning and keeping their loyalty has never been more challenging as new tools and expectations emerge. They have high expectations that the companies they do business with will provide an exceptional, personalized experience across all channels. In today’s competitive landscape, exceptional customer experience (CX) is no longer optional; it’s essential for survival and growth. In this session, Ian Heller will cover how to elevate your CX strategy, benchmark your CX, unlocking the power of your Net Promoter Score (NPS) and how it can provide valuable insights into customer sentiment and guide your CX and company improvement initiatives. And then building a customer-centric culture and foster a company-wide commitment to customer success.

11:45 a.m. – 12 p.m.
BREAK

12 p.m. – 1:15 p.m.
NETWORKING LUNCH/ASA UPDATES
During this networking lunch, 2025 ASA President Dave
Poteete of Tri-Star Pipe & Supply will give an update on the
state of the association and industry activities.

1:30 p.m. – 2:30 p.m.
GENERAL SESSION
2025 Mid-Year Economic Update
With: ASA Chief Economist Dr. Chris Kuehl

ASA Chief Economist Dr. Chris Kuehl provides a near mid-year economic update with a look at how the results of the 2024 elections are impacting the economy and markets. He’ll also take your economic and supply-chain-related questions.

2:30 p.m. – 2:45 p.m.
BREAK

2:45 p.m. – 4:15 p.m.
BEST PRACTICES ROUNDTABLE SESSION

ASA WEST Summit attendees will have the opportunity to sit down with their peers and discuss best practices, industry challenges and how to solve them. Attendees will be provided with a post-show report on the group’s discussions and findings.

5:30 p.m.
BUSES DEPART TO INGLENOOK

6:30 p.m. – 9 p.m.
ASA WEST NETWORKING NIGHT OUT BASH
Inglenook Estate Winery, Rutherford, California

Conference attendees will enjoy a networking dinner at Inglenook/Niebaum Coppola Estate Winery, one of Napa Valley’s premier wineries/destinations. Must have your ASA WEST Summit badge to attend.

7 a.m. – 1 p.m.
ASA WEST SUMMIT OPEN GOLF OUTING (OPTIONAL EVENT - First come, first served)
FRIDAY, MAY 9
Eagle Vines Golf Club, American Canyon, California
Roundtrip transportation provided to and from Meritage
Registration fee: $175
Scramble Format (6 specialty hole contests included)

7 a.m.: Breakfast At Meritage For All Golfers And Departing Attendees.
7:30 a.m.: Check-in at Eagle Vines/Groups Assigned.
8 a.m.: Shotgun Start (Limited to 18 Foursomes).
12:30 p.m./1 p.m.: Anticipated Return to Meritage.

12:30/1 p.m.
DEPARTURES