ITA Group helps distributors stand out by creating programs that build contractor loyalty and strengthen customer relationships. For manufacturers, ITA Group designs custom engagement strategies to motivate channel partners, align rewards with product launches, expand market reach, and drive revenue growth.

Success Story:

A leading distributor of residential and industrial supplies faced low market share among its 569 local independent sellers across 40 states, which led ITA Group to develop a comprehensive contractor loyalty program featuring personalized goals, flexible rewards, and strategic communications, resulting in an average 447% program ROI over the life of the program, $82M annual sales revenue average, and 187% greater purchases by targeted contractors versus non-targeted ones.