NETWORK2025 Recap: Strong Programs and an Upbeat Environment

ASA’s NETWORK2025 kicked off to packed crowds at the Marriott Harbor Beach Resort in Fort Lauderdale, Florida. NETWORK attracted nearly 900 industry professionals from more than 200 firms, representing more than $80 billion in annual sales. More than 75 percent of firms in attendance were represented by their CEOs, presidents, or chairmen, making the conference the industry’s premier networking event.
 

Based on survey results from attendees, 90% of respondents felt NETWORK was very good or excellent, with 80% saying it was important to attend to support the industry.
 

Sixty percent were attracted to attend based on the speakers and sessions. NETWORK signature events, such as the distributor/vendor conference appointments and the Great Ideas Roundtable Sessions, provided strong value, with attendees coming away with new ideas and/or important contacts for their companies.
 

“It was an interesting journey getting to Fort Lauderdale,” ASA CEO Mike Adelizzi explained. “A year ago, we were in cold and rainy Chicago, looking forward to bringing NETWORK to Washington, DC, under a new administration and a new Congress. After last year’s election, optimism was high because everyone was excited that 2025 was not only going to be different, but it was going to be better. We couldn’t wait to get to DC. And then we got the news our hotel in DC would be undergoing renovation, and we had to seek a new hotel and a new city to hold NETWORK. And the federal government ended up being shut down during the time we were supposed to be there. Moving to Fort Lauderdale offered attendees a sunny, upbeat location, and most were thrilled to be in South Florida.”
 

NETWORK2026 takes place Nov. 10–12, 2026, at Caesars Palace in Las Vegas.