Wednesday, September 24, 2025 / News New Asa Podcast: Cybersecurity Lessons from Distribution New Asa Podcast: Cybersecurity Lessons from Distribution Cybersecurity isn’t just a problem for big corporations. Every day, small and mid-sized distributors in the PHCP-PVF industry are being targeted — and the consequences can be severe. To help members prepare, ASA has launched a new cybersecurity webpage with resources, tools, and stories from the field. At the center of this effort is ASA’s newest podcast episode, No Opportunity Too Small: Cybersecurity Lessons from Distribution, available today at ASA.net. The conversation brings together industry leaders who have faced cyber threats firsthand and taken action to strengthen their defenses. Panelists include Jeremy Fuller (Texas Plumbing Supply), Christopher Schrameck (WinSupply), Travis Slone (NIBCO), and Michael Maloney (Coburn Supply). Among the lessons shared: nearly half of all breaches target companies with fewer than 1,000 employees, hackers are already using AI-generated voices to trick staff, and even small steps like awareness training can make a big difference. As one panelist noted: “We used to think hurricanes were our biggest risk. Now we know a cyberattack can shut us down even faster.” Cybersecurity is no longer just an IT issue — it’s a companywide responsibility. Explore ASA’s new cybersecurity webpage and listen to the latest podcast episode today at ASA.net. LISTEN NOW Print