ASA Manufacturers Survey Covers Wide Swath of Topics/Trends

ASA member manufacturers reported a mixed bag of sales results thus far in 2024, that coming from the latest ASA Quarterly Market Survey.

While the Q1 survey delved into all things manufacturers reps, the latest survey focused on ASA member suppliers. As is the case with all ASA Quarterly Market Surveys — a free ASA member benefit delivered to your email inbox — survey questions were generated by ASA member suppliers, wanting to query fellow suppliers on a variety of important/current industry-related topics.

In terms of 2024 sales, 47% of manufacturer respondents report sales increases thus far this year, while 42% say sales have been flat. Only 11% note a decrease in sales.

To get a full copy of this report, which covers other topics such as wholesaler private labeling, manufacturers rep relationship and 2025 forecasting, contact ASA’s Bri Baresel at bbaresel@asa.net.