ASA University Partners with IMARK to Provide Best-in-Class Training to IMARK Members

ASA University is excited to announce a new partnership with the IMARK Buying Group (IMARK), with ASA University collaborating as an educational provider for IMARK members. This collaboration aims to provide industry-leading training and education to IMARK members through ASA University's extensive course catalog, at preferential and discounted pricing for IMARK members.
 

This partnership began in 2024 when IMARK recognized the need for specialized industry training for their members while launching their new learning platform, The IMARK Learning & Resource Center. Together, ASA and IMARK leaders created a plan to deliver ASA University's top-notch education to IMARK members.
 

“ASA University’s mission is to attract, develop, and retain a labor force that will become the best educated, best trained, and most professional in the industry,” says Taylor Albano, Vice-President of Education for ASA, “by exposing our training to a new world of learners, we are furthering this critical service to the industry.”
 

IMARK members can now access ASA University's offerings, including the popular ProductPro and Essentials series, at special discounted prices through The IMARK Learning & Resource Center. The courses are integrated directly into IMARK’s platform, making it easy for members to explore various industry topics. The seamless deployment to IMARK’s member platform reduces barriers to entry for learners and will provide numerous opportunities to grow knowledge within IMARK’s membership.
 

“This partnership with ASA University is a significant advancement for IMARK members, granting them access to top-tier training and education. By integrating ASA University’s comprehensive courses into The IMARK Learning & Resource Center, we empower our members with the essential knowledge and skills to excel in their fields,” says Kaitlyn Martel, IMARK Director of Marketing. “We are excited about the positive impact this collaboration will have on our members’ professional growth and industry expertise.”
 

ASA University is proud to join forces with IMARK. This partnership aligns with the ASA Education Foundation’s mission to provide essential training to industry professionals nationwide.
 

“We are excited to partner with ASA University to enhance educational opportunities for IMARK members. This collaboration underscores our commitment to advancing professional development and providing best-in-class training that supports our members’ success in the marketplace,” says John Aykroyd, IMARK President. “By leveraging ASA University’s expertise, we aim to empower our members with the knowledge and skills needed to excel in our dynamic industry.”
 

ASA University plans to keep updating IMARK's library with new courses, ensuring members stay informed on the latest industry topics. This partnership helps ASA University achieve its goal of developing the most educated and professional workforce in the industry. We look forward to growing our relationship with IMARK and their members.