Federated Insurance Corner: Protecting Your Drivers and Reputation with Telematics Solutions

By Patrick Cunningham
National Account Executive
Federated Mutual Insurance Co.

In today's fast-paced world, distracted driving has become a serious issue, which can lead to consequences for both individuals and businesses. In 2022 alone, according to the National Highway Traffic Safety Administration, 42,795 people were killed on American roads.

Federated Insurance® urges its plumbing wholesale distributors and manufacturer member clients to rally around the message: Protect Your Drivers and Your Reputation. This serves as a reminder that the loss of a life in an accident is not only tragic — it could have your logo on it.

The High-Stakes Reality
Your brand is more than a logo — it signifies a commitment to safety and excellence. Imagine the impact on your business' reputation if one of your drivers was at fault for an accident in a company vehicle. Not only are there concerns about the employee’s safety and physical damage to vehicles or property, but also the potential loss of trust and credibility with clients. Businesses invest heavily in building their brand, and a single incident can tarnish years of hard work.

The Power of Telematics Solutions
Telematics solutions are invaluable resources that aid businesses in keeping their drivers safe on the road. By utilizing telematics technology with real-time monitoring and reporting in company vehicles, these solutions can help break the cycle of unsafe driving habits by:

• Helping drivers avoid mental distractions;
• Identifying behaviors that contribute to unsafe driving; and
• Providing consistent and meaningful feedback on driving behaviors.

Solutions such as Federated DriveSAFE^SM telematics can be vital in curbing unwanted driving habits in your employees. This solution is a valuable member benefit provided by Federated®, offered as a complimentary resource to member clients.

Regular Policy Reviews
In addition to implementing telematics solutions, it’s important for businesses to regularly review their driving policies. By going over your policy with employees, everyone can stay informed and up to date on safe driving practices. This ensures a shared commitment to safety and helps create a culture of responsible driving.

For further information on how telematics solutions can benefit your business, reach out to your local Federated marketing representative.