Top Five Ways ASA’s Recruiter Toolbox Can Take Your Recruitment to New Levels

Top Five Ways ASA’s Recruiter Toolbox Can Take Your Recruitment to New Levels
 

The battle for talent continues across most business sectors and geographies. While not a new issue for the PHCP/PVF industry, the current U.S. unemployment rate continues to be at low levels not seen since 2020 and 1970 before that, compounding the challenge.
 

Given the intense competition for workers, firms must ensure they are using every tool possible to attract and retain talent. Best practices such as building a strong employer brand, providing a complete and easy-to-use careers website, employing a comprehensive social media strategy, and   engaging in online strategies such as search engine optimization and online job boards, among other traditional tactics are imperative.
 

ASA has recognized this issue and Project Talent, designed to attract workers to the industry and provide recruitment resources for members, is one of the Association’s key strategic initiatives. As part of Project Talent ASA created the Recruiter Toolbox for members. 
 

The Recruiter Toolbox is an online repository containing a wide variety of assets that have been curated and are available to ASA members to augment their local talent recruitment. Recently, a new and improved Recruiter Toolbox was launched on ASA.net.
 

Here are five ways ASA members can enhance their recruiting using the Recruiter Toolbox:
 

1. Enhance your recruitment materials with industry-related stock photographs and illustrations. Nearly 2,000 images and illustrations are available and easily organized to find that perfect shot for a website, brochure, or social media post. Members are also able to use the search function to find specific images such as ‘warehouse staff.”

2. Make sure internet search engines and job boards are seeing your job openings with pre-written job description templates. 28 pre-written industry job description templates using best practices to ensure the widest audience possible are available and can be customized for your company’s specific needs.

3. Promote your company’s current openings using pre-made digital and print customizable advertisements. Whether you’d like to advertise that your company is hiring online, in print publications, on billboards or even bus stops, read-to-use and customizable files are available to easily create these ads.

4. Extend your recruitment messaging into social media with ready-to-go templates. The various social media channels have different requirements and specifications for posts. Whether it’s Facebook, Twitter (X), Instagram or YouTube, templates are available in the Recruiter Toolbox. 

5. Level-up your recruiting with additional sources and guidance. Other resources to enhance your local efforts are available such as tested recruiting messaging for the PHCP/PVF industry, a checklist to determine the effectiveness of your company’s career website, and recordings of several how-to webinars on various industry-related recruitment topics.

ASA aims to provide the most useful and user-friendly resources in the Recruiter Toolbox. Throughout the Toolbox website, there are opportunities to provide feedback on individual assets or for general comments.
 

ASA members can access the Recruiter Toolbox at ASA.net or directly at recruitertoolbox.asa.net.  Your ASA member login is required to get access to the Toolbox.
 

Project Talent is one of four mega goals included in the Association’s strategic plan. This goal includes the objective of developing and implementing a program to attract and grow the number of talented workers taking advantage of fulfilling career opportunities in the PHCP/PVF Industry.